Two boys who discovered a passion for filmmaking at boarding school, come back fifteen years later to share it with their school.
Sun, Surf and Academics - Our Project with Cate
Know Your Audience: German Edition
A Video Fit for a King
We typically have three days to come up with the full, completed script of a video that will meet the commandments. Three days, otherwise we make Alesi’s job much harder. Each day we take for writing takes one day from her production planning. The relationship has a perfect pressurised balance. Pressurised, indeed, because each day I don’t deliver a script is added pressure to the creative process that is already drowning in expectation.
Project Spotlight: Concordia's Musical
The proof is in the pudding as they say. As of now, enquiries and applications are up 129% and 182% respectively as compared to the previous year. Video is simply a medium. For most, it does little. For those who use it right, it will make all the difference. We’re in the business of results. If you’re going to hire a film crew, you better hope to see return on your investment.
3 Timezones, 2 Film Guys, 1 Virtual Graduation
From a production perspective, this project was beyond extraordinary. Having to coordinate so many people, describe to them how to film, how to get good sound and how to send it to us all the while not personally knowing any of the senior class and doing it between three totally different timezones was, as the cliche has now come and gone, an “unprecedented circumstance”.
A Positive Spin on Things
The Sincerest Form of Flattery?
Project Spotlight: Madeira Unexpected
I’m a filmmaker, so when I describe the things I deem fun I will quickly gravitate towards creative pursuits that involve the combination of moving images and sound. It took me a lot of years to realize that others weren’t as pumped about this as I am. Consider the fact that you’re putting educators in front of the camera to talk about pedagogy. Big surprise they’re buzzing about it, it’s literally their job. You WANT teachers who dig pedagogy, you just need to separate that from how you market to 13 year-olds.
Taking Ownership of Your Story: Salisbury Case Study
Everybody already knows that Salisbury is an athletic powerhouse, but what they don’t know is that it raises boys to become truly thoughtful, nice and emotionally available men. The challenge is that these points are difficult to articulate without sounding cliché or making big, hard-to-substantiate claims, so we had to figure out how to get around this.
Q&A with Omer the Admissions Guy
There’s a reason why companies hire spokespeople. It’s difficult to connect to the buildings or the history of a place, but a face and a person is universal. Somebody to latch on to for your mental associations is very valuable. Boarding schools tend to both literally and figuratively put up high walls, despite the fact that the funnel for families interested residential schools is shrinking. I think we should be doing everything we can to make the admissions experience as welcoming and familiar as possible.
Making of: Your Second Home
The ladies lit up with excitement and immediately started imagining it. I looked across the table to our producer, Alesi, and quietly apologised. A musical would be a substantial (near impossible) task given the circumstances: we had 16 days (to present a final product), we were a two person team, neither of us had ever done a musical and neither of us are musicians. Meg, Sarah and Rose did have reservations about how realistic a musical would be, but they were so enamored with the idea that they were willing to take the plunge and trust that we could do it. We do like challenges.
