
Emily Cooke, Director of Strategic Communications and Marketing
Working with Alesi and Rob exceeded our expectations. Our engagement with The Film Guys was a bit different because we actually held it as a 2-week intensive course for Upper Schoolers. The final product (a truly showstopping video) was just the tip of the iceberg when it comes to our partnership with Alesi and Rob. Not only did they serve as filmmakers, but also as phenomenal teachers and mentors for our students. They developed bonds with our students and created memories that will last a lifetime. One of our students summed it up perfectly when introducing the video to all employees: "this course taught us that it's not the final product that matters but the journey and friendships along the way." Not only did we end up with an end product that exceeded our expectations, but we were given a truly meaningful experience for the students involved.
From an enrollment marketing perspective, this video shakes things up for us in the best way possible. It delivers the viewer a feeling versus facts or numbers about our facilities. It is very unexpected for Pingry, and for that reason gets peoples' attention. Pingry is known for being very serious and buttoned up. This video shows a side of our students that is rarely seen--the fun side! Viewers walk away with a feeling that Pingry students are fun, approachable, and confident.
We expect to see record numbers in our upcoming enrollment cycle.
