It's Good to be at King's

After the success of their exciting and outrageous 2016 yield video featuring the debut performance of Omer Khalayleh –better known as Omer the Admissions Guy–, King's Academy contracted us again to expand the Omer the Admissions Guy oeuvre into a five-part video series. The idea was to create a captivating and welcoming series of videos for potential students to explore as they considered King's. This collection has a nature documentary, a cinematic movie trailer, a man in a cave and a lot of lions. 


Client: King's Academy
Location: Jordan
Date: November 2016
Category: Admissions Videos, Private School, Boarding School, Series

 
““While Omer struts so effortlessly through this video series, it’s easy to forget that many scenes needed upwards for thirty takes for him to get a line right. It even took him fifty-five tries to sink a three-pointer backwards.””
— Tarik, co-writer
 
 
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A behind-the-scenes documentary. Finally.
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A behind-the-scenes documentary. Finally.
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A New Era for TFG - Spring Intensives at Pingry
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An Oration for Boarding School
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An Oration for Boarding School
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Two boys who discovered a passion for filmmaking at boarding school, come back fifteen years later to share it with their school.

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Know Your Audience: German Edition
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A Video Fit for a King
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We typically have three days to come up with the full, completed script of a video that will meet the commandments. Three days, otherwise we make Alesi’s job much harder. Each day we take for writing takes one day from her production planning. The relationship has a perfect pressurised balance. Pressurised, indeed, because each day I don’t deliver a script is added pressure to the creative process that is already drowning in expectation.

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Project Spotlight: Concordia's Musical
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The proof is in the pudding as they say. As of now, enquiries and applications are up 129% and 182% respectively as compared to the previous year. Video is simply a medium. For most, it does little. For those who use it right, it will make all the difference. We’re in the business of results. If you’re going to hire a film crew, you better hope to see return on your investment.

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Q&A with Omer the Admissions Guy
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Q&A with Omer the Admissions Guy
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There’s a reason why companies hire spokespeople. It’s difficult to connect to the buildings or the history of a place, but a face and a person is universal. Somebody to latch on to for your mental associations is very valuable. Boarding schools tend to both literally and figuratively put up high walls, despite the fact that the funnel for families interested residential schools is shrinking. I think we should be doing everything we can to make the admissions experience as welcoming and familiar as possible.

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Making of: Your Second Home
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The ladies lit up with excitement and immediately started imagining it. I looked across the table to our producer, Alesi, and quietly apologised. A musical would be a substantial (near impossible) task given the circumstances: we had 16 days (to present a final product), we were a two person team, neither of us had ever done a musical and neither of us are musicians. Meg, Sarah and Rose did have reservations about how realistic a musical would be, but they were so enamored with the idea that they were willing to take the plunge and trust that we could do it. We do like challenges.

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