This Could be YOUR School Too!

Perhaps we pushed it a little far, but when the client briefing is "excite students about our school", what else could we have done? Omer Khalayleh, one of the international admissions officers at King's had no idea what was in store for him as we took him for a thrilling ride of explosions, golf carts, acrobatic stunts and horses. We won CASE Circle of Excellence's Gold Award for this video in 2016.


Client: King's Academy
Location: Madaba, Jordan
Date: April 2016
Category: Yield Video

Awards:
Gold - CASE Circle of Excellence Awards

It's Not a CompetitionClient: King's Academy Location: Madaba, Jordan Date: August 2018

It's Not a Competition

Client: King's Academy
Location: Madaba, Jordan
Date: August 2018

It's Good to be at King's (Series)Client: King's Academy Location: Madaba, Jordan Date: November 2016

It's Good to be at King's (Series)

Client: King's Academy
Location: Madaba, Jordan
Date: November 2016

There’s a Place… (Cinematic Trailer)Client: King's Academy Location: Madaba, Jordan Date: November 2016

There’s a Place… (Cinematic Trailer)

Client: King's Academy
Location: Madaba, Jordan
Date: November 2016

10 Year Anniversary [Advancement]Client: King’s Academy Location: Madaba, Jordan Date: April 2017

10 Year Anniversary [Advancement]

Client: King’s Academy
Location: Madaba, Jordan
Date: April 2017

““I wrote this video assuming Omer would be willing to play his part. I hardly knew him at the time. When we pitched it, I vividly remember an unabashed grin slowly creeping across his face as he contained his excitement. I’m not sure he knew what lay in store. ””
— Rob, Director
Featured
Films that Create Culture - St. Bernard's School of New York
Robert
Films that Create Culture - St. Bernard's School of New York
Robert

We make videos for schools. Though designed to represent culture, they also create culture. Our project with the St. Bernard’s School of New York is a wonderful example of this.

Read More →
Robert
A behind-the-scenes documentary. Finally.
Robert
A behind-the-scenes documentary. Finally.
Robert

Since the dawn of The Film Guys have we said that it would be valuable to document our process, if anything to remember this unusual phase of life. Normally there just aren’t enough hands to make it happen, but in the Spring of 2024, the moment was ripe.

Read More →
Robert
A New Era for TFG - Spring Intensives at Pingry
Robert
A New Era for TFG - Spring Intensives at Pingry
Robert

To give kids a big team project to work on that produces a final product that lasts forever is wonderfully rewarding for everybody involved.

There are other schools that host intensive periods, often called J-terms. At the outset of this Pingry project, we are now officially open to this model of collaboration.

Read More →
Robert
An Oration for Boarding School
Robert
An Oration for Boarding School
Robert

Two boys who discovered a passion for filmmaking at boarding school, come back fifteen years later to share it with their school.

Read More →
Robert
Sun, Surf and Academics - Our Project with Cate
Robert
Sun, Surf and Academics - Our Project with Cate
Robert

Yet sometimes the California dream takes up the room. How does your real, quality, intensive academic offering balance its reputation against “California: chill out and surf“?

Read More →
Robert
Know Your Audience: German Edition
Alesi
Know Your Audience: German Edition
Alesi

When marketing to German families, we were advised to stick to the facts and leave emotion out of the equation. That’s exactly what we did. Sort of.

Read More →
Alesi
A Video Fit for a King
Robert
A Video Fit for a King
Robert

We typically have three days to come up with the full, completed script of a video that will meet the commandments. Three days, otherwise we make Alesi’s job much harder. Each day we take for writing takes one day from her production planning. The relationship has a perfect pressurised balance. Pressurised, indeed, because each day I don’t deliver a script is added pressure to the creative process that is already drowning in expectation.

Read More →
Robert
Project Spotlight: Concordia's Musical
Robert
Project Spotlight: Concordia's Musical
Robert

The proof is in the pudding as they say. As of now, enquiries and applications are up 129% and 182% respectively as compared to the previous year. Video is simply a medium. For most, it does little. For those who use it right, it will make all the difference. We’re in the business of results. If you’re going to hire a film crew, you better hope to see return on your investment.

Read More →
Robert
3 Timezones, 2 Film Guys, 1 Virtual Graduation
Robert
3 Timezones, 2 Film Guys, 1 Virtual Graduation
Robert

From a production perspective, this project was beyond extraordinary. Having to coordinate so many people, describe to them how to film, how to get good sound and how to send it to us all the while not personally knowing any of the senior class and doing it between three totally different timezones was, as the cliche has now come and gone, an “unprecedented circumstance”.

Read More →
Robert
A Positive Spin on Things
Alesi
A Positive Spin on Things
Alesi

Coronavirus has proved a difficult time for many of us. Though for some, it’s been a treat having people home all the time.

Read More →
Alesi
The Sincerest Form of Flattery?
Robert
The Sincerest Form of Flattery?
Robert

We found a pretty absurd video and we need to share it with all of you. Let’s just call it an homage of epic proportions.

Read More →
Robert
Project Spotlight: Madeira Unexpected
Robert
Project Spotlight: Madeira Unexpected
Robert

I’m a filmmaker, so when I describe the things I deem fun I will quickly gravitate towards creative pursuits that involve the combination of moving images and sound. It took me a lot of years to realize that others weren’t as pumped about this as I am. Consider the fact that you’re putting educators in front of the camera to talk about pedagogy. Big surprise they’re buzzing about it, it’s literally their job. You WANT teachers who dig pedagogy, you just need to separate that from how you market to 13 year-olds.

Read More →
Robert
Taking Ownership of Your Story: Salisbury Case Study
Robert
Taking Ownership of Your Story: Salisbury Case Study
Robert

Everybody already knows that Salisbury is an athletic powerhouse, but what they don’t know is that it raises boys to become truly thoughtful, nice and emotionally available men. The challenge is that these points are difficult to articulate without sounding cliché or making big, hard-to-substantiate claims, so we had to figure out how to get around this.

Read More →
Robert
Q&A with Omer the Admissions Guy
Robert
Q&A with Omer the Admissions Guy
Robert

There’s a reason why companies hire spokespeople. It’s difficult to connect to the buildings or the history of a place, but a face and a person is universal. Somebody to latch on to for your mental associations is very valuable. Boarding schools tend to both literally and figuratively put up high walls, despite the fact that the funnel for families interested residential schools is shrinking. I think we should be doing everything we can to make the admissions experience as welcoming and familiar as possible.

Read More →
Robert
Making of: Your Second Home
Robert
Making of: Your Second Home
Robert

The ladies lit up with excitement and immediately started imagining it. I looked across the table to our producer, Alesi, and quietly apologised. A musical would be a substantial (near impossible) task given the circumstances: we had 16 days (to present a final product), we were a two person team, neither of us had ever done a musical and neither of us are musicians. Meg, Sarah and Rose did have reservations about how realistic a musical would be, but they were so enamored with the idea that they were willing to take the plunge and trust that we could do it. We do like challenges.

Read More →
Robert