Madeira Unexpected
Whenever videos are made about all-girls schools, the narrative of empowerment inevitably comes up. To many, it has lost meaning, and the irony is then that by imposing that narrative upon the girls, the opposite ends up happening. We set out to tell Madeira’s story differently. We opted to really live the idea that Madeira touts, “A Madeira Girl has something to say”. Our video was about giving these girls a voice and letting them do the rest. Of course, because we are The Film Guys, we wanted to put a horse in the classroom, and have a girl crowdsurfing, and confetti of course… The list goes on.
Client: The Madeira School
Location: McLean VA, USA
Date: December 2019
Category: Admissions Videos
Awards:
Platinum - Ava Digital Awards 2020
Platinum - Hermes Creative Awards 2020
Gold - Educational Advertising Awards 2020
Gold - CASE Circle of Excellence 2020